AssetMacro Limited is committed to protecting personal information. The following policy explains what we do with the personal data we collect. Our contact details are at the end of this privacy policy. Please take the time to read this privacy policy carefully.


  • Why have a privacy policy?
  • What personal data do we collect about you and how?
  • How do we use your personal data?
  • Safeguarding your personal data?
  • What are cookies and how do we use them?
  • Sale of the business
  • Contacting us

Why have a privacy policy?

There are a number of laws which set out important standards regarding information that identifies a living individual. This is known as “personal data.” All organisations processing personal data must do so fairly and lawfully. They must also be registered with the Information Commissioner in the United Kingdom whose role it is to ensure that organisations comply with their data processing obligations. You can view a copy of our data protection notification by visiting the Information Commissioner’s website. Go to:

What personal data do we collect about you and how?

We may collect, store and process your personal data so that we can offer and perform our services. Some of the information we request is voluntary, and you do not have to provide it. Typical information we might ask for includes your name, your address, other contact details and bank account information. We may also store other personal data, including information from third parties, such as credit referencing agencies.

We collect your personal data in a number of different ways, including the following:

  • if you provide it when communicating with us (for example when registering for our services);
  • if you utilise our services;
  • if you make payments or modify your account details; and
  • when you visit our websites (for example by cookies and other browser-generated information).

How do we use your personal data?

We retain and use your personal data for the following main purposes:

  • for the proper operation of our systems, the protection of Asset Macro or its users and customers
  • processing applications made by you, running your accounts, providing our services, contacting you and servicing our relationship with you; administration and accounting, billing and auditing and other legal purposes;
  • security, payment verification, preventing and detecting money laundering, fraud and other crime, insurance, credit assessment and administration, tracing debtors and recovering debt;
  • generating statistics on our users such as the popularity of certain of our services, about the “traffic” visiting our websites;
  • (except where you have not agreed to be contacted) we may also use your personal data to keep you informed about relevant products and services. We may use your personal data including your contact details, your application details (but not banking details) and details of the services we provide you with and how you use them, to decide what products and services may be of interest to you.

You can ask us at any time to stop sending you this information by writing to us at the address at the end of this policy. Please remember that even if you have requested this, we may still contact you about the running of your existing account and for the services requested from us.

Safeguarding your personal data

We take all reasonable care in the collection, storage, processing and disclosure of your personal data and have implemented internal security procedures so as to minimise the risk that unauthorised parties will be able to access the information. Please note, we may ask for proof of identity before we disclose any personal information about you. Although we cannot guarantee that your information will never be lost, misused or altered by any of our employees, we have implemented procedures to minimise the risk of these unlikely events. Nonetheless, the Internet is an open medium and we cannot guarantee that any information you send to us by email or via our website will not be intercepted or tampered with.

What are Cookies and How Do We Use Them

Cookies are text files stored on your computer when you visit certain web pages. We use cookies when only strictly necessary. We can present this information to you as part of our effort to comply with recent legislation and to make sure we are up-front and honest about your privacy when using our website.

Where utilised, our cookies never store personal or sensitive information, they simply hold a unique random reference to you so that once you visit the site we can recognise who you are and provide certain content to you. However, if you would prefer to block, limit or delete cookies, you can use your web-browser to do this. Each web-browser has different ways of doing this, so please look at the ‘Help’ menu of your browser to learn how to change your cookie preferences.

Sale of Asset Macro

In the event that the Asset Macro (or any part) business is sold fully or in part, integrated with another business, or it disposes of its rights and obligations under any agreement with you, your records may be disclosed under appropriate confidentiality terms to our advisers and any prospective purchasers’ adviser, and will be passed onto the new owners.

Contacting Us

Please bear in mind that this privacy policy only applies to websites and services operated by Asset Macro and not those operated by third parties, including those to which our websites may link. We suggest that you make yourself familiar with any privacy policy operated by third party websites before providing personal information about yourself.

You are entitled to a copy of the personal data we hold about you on payment of a small administration fee. If you would like to see this information, please write to the address below:

Data Protection Officer
AssetMacro Limited
92 Westbourne Terrace
London W2 6QE
Phone: +44 (0)203 287 4480

If you have any queries about this privacy policy, please do not hesitate to contact us:
AssetMacro Limited
92 Westbourne Terrace
London W2 6QE
Phone: +44 (0)203 287 4480